Cambodian producers struggle to compete with foreign goods
More creative thinking is needed to restore trust in Cambodian products, but intense competition from foreign investment has the potential to stifle local innovation, industry experts say. A survey of more than 600 Cambodian consumers undertaken by Thai Market Research Company Envirosell found that Cambodian consumers prefer Western products to those made in neighbouring Laos and Myanmar. Laurent Notin, general manager of Indochina Research, said the survey was not a revelation. “I am not surprised that they say Cambodians prefer Western products, as Western products come with high perceptions of quality,” he said. …
